Not every brand has a six-figure PR budget. But every brand has a story worth telling. That’s why the concept of the free press release is gaining serious traction—especially for startups, charities, freelancers, and solo founders. The catch? Most platforms that promise "free" deliver little more than form submissions and dead-end URLs.

That’s where Newsmakers changes the game.

They’ve redefined what a free press release can do—offering actual visibility, SEO value, and media potential without the fluff or bait-and-switch.

What most 'free' press release platforms don’t tell you

Let’s be honest: many platforms offering a free press release bury your story behind paywalls or never distribute it at all. Instead, they:

• Index the release on a low-domain site

• Upsell aggressively for basic features

• Limit visibility to obscure, unsearchable listings

• Strip away formatting and media embeds

Newsmakers takes a different route: strategic access with real publishing value, even at the free tier.

Why free doesn’t mean invisible

Even the free tier at Newsmakers gives you:

• Indexing on a live, high-authority newsroom page

• Optimized HTML formatting

• Structured data for Google News visibility

• Keyword optimization for basic SEO performance

• Permanent hosting (not time-limited)

In short, your message goes public—and stays public.

Built for startups, nonprofits, and early-stage projects

The free press release model at Newsmakers was designed with specific groups in mind:

• Nonprofits and charities who need awareness, not invoices

• Indie creators and artists launching events or campaigns

• Early-stage founders validating ideas

• Local businesses announcing expansions or milestones

These stories deserve visibility. Newsmakers ensures they’re heard without draining resources.

What’s included in the free tier (and what’s upgradeable)

Your free press release on Newsmakers includes:

• 1 press release submission

• Up to 2 hyperlinks (ideal for homepage and product/service link)

• 1 media file (image or logo)

• Basic meta title and description

• Standard moderation and indexing within 24–48 hours

Optional paid upgrades offer:

• Premium editorial copywriting

• Targeted UK PR distribution

• International syndication

• Analytics and press pickup tracking

You’re never forced to upgrade—but the option is there when you're ready to scale.

SEO enhancement, even on free releases

Most "free" PR options sabotage your SEO potential. Either they use noindex tags, bury links in iframes, or strip out anchor text.

Not here. Every free press release on Newsmakers is:

• Crawlable by search engines

• Includes follow links for contextual SEO value

• Optimized with your chosen keywords (like press release distribution)

• Hosted permanently for backlink retention and indexing longevity

You get link equity and brand visibility—not just a temporary mention.

Smart publishing features with no coding or design needed

Even on the free tier, Newsmakers gives you a professional-grade editor:

• Drag-and-drop media support

• Real-time keyword scoring

• Character count guides for headlines and subheads

• Embeddable YouTube or Vimeo content

• Auto-formatting with bold, bullets, and inline links

This ensures your free press release still looks and reads like a premium asset.

Case study: Local nonprofit gains national attention

A community-led climate group used Newsmakers to publish a free press release about an upcoming river clean-up. Within a week:

• Their release ranked for "UK river clean-up campaign"

• It was picked up by a regional lifestyle blog

• They saw a 45% increase in volunteer sign-ups

• They received an invite for a BBC Radio Bristol interview

This is visibility that drives results—with zero spend.

When to go free, and when to upgrade

Free works perfectly when you:

• Have a hyper-local announcement

• Want to validate content performance before investing

• Need a live press page for investors or journalists

• Are building a media portfolio on a budget

But consider upgrading with Newsmakers when you need:

• Copywriting by expert journalists

• SEO consultation

• Guaranteed UK PR distribution

• Real-time analytics and click-through tracking

• Syndication to international news platforms

Free starts the engine. Premium scales the momentum.

Conclusion: Launch with confidence, not cost

Not every big story starts with a big budget. And with Newsmakers, you don’t need one. Their free press release model levels the playing field—giving indie creators, local charities, and startup founders the tools to make a mark from day one.

This is where press coverage begins. Strategically. Affordably. And with your story in control.